For providers
Get found by HR teams who already know what they need.
In the provider directory you are listed for free and compared fairly. Through OptioHR you receive requests from organisations that have their needs on paper, and you see what you are buying before you pay.
HRIS / Core HR
500-999 employees
With 3 providers
10 credits
HRIS / Core HR
250-499 employees
With 3 providers
7 credits
Payroll
100-249 employees
With 3 providers
5 credits
Anonymous until you take a request.
Why it matters
The buyer has already started.
Anyone buying HR software first does their own research: on search engines, in comparisons and with colleagues. Only then do they call a provider. If you are not found in that first phase, you rarely make the shortlist.
58%
of the buying journey is over, on average, at the first contact with a provider
92%
of winners were already on the buyer’s first shortlist
9.2
people make up the average buying group
Source: 6sense, survey of 945 business buyers in Belgium, Germany, France, the Netherlands and Sweden (November 2025).
How it works
Two ways OptioHR works for you
- Get found
The provider directory
More than 140 providers are in the directory, compared per category on organisation size, region, languages and pricing model. Your listing is free. The order is not for sale.
- Get chosen
Requests from HR teams
HR teams describe what they are looking for through OptioHR and involve their colleagues. If a request fits your profile, you see it without a name, with the need, the number of providers the buyer wants to talk to and the price. You decide whether to take it.
A request
You see what you buy, before you pay
With Google Ads, a trade fair or a purchased list, you never know how many competitors are at the table. At OptioHR the request shows how many providers the buyer wants to talk to, together with the need, the organisation size and the price. Until you take a request, the buyer stays anonymous.
What you see before you buy
- Who is asking: C-level or project lead
- The budget: verified, or honestly marked ‘not yet known’
- How far along the buyer is: exploring or concrete
- Covers 4 of 5 must-haves
- Experience in your sector
- Serves 250–2,500 employees
Principles
What you can count on
Money never buys a position
A paid plan buys presentation. Matching, order and comparisons are never influenced by it; that is how the system is built.
The buyer pays nothing
OptioHR is free for HR teams. We earn from a match happening, never from who wins it.
Every request is checked
A team member checks every request before it appears among your requests. Where needed, we call the buyer back about the question, the budget and the timing.
You choose
You decide which request you take. Letting one pass costs nothing.
Categories
The categories we match in
Your profile determines which requests you see. For each category you will also find the directory with all providers.
Pricing
Start for free, pay for what you choose
Your page in the directory
Basis
Free
- Listing in the guide and in comparisons
- Facts on your card (category, region, pricing indication if you provide one)
- Visitor count for your page
Pro
€129 per month, billed annually
Everything in Basis, plus:
- Your own tagline and story, in your own words
- Up to four USPs
- Answers to fixed questions from buyers
- Click-through to your website
- Your own logo
Premium
€199 per month, billed annually
Everything in Pro, plus:
- Hero photo and brand colour
- Gallery, product video and customer cases
- Demo button with your own booking link
- Sources and click-throughs per week in your statistics
Credits for requests
By the table, a request costs between 1 and 15 credits. The price is on the request, before you decide.
3 credits
€375
€125 / credit
30 credits
€3,300
€110 / credit
12% discount
75 credits
€7,500
€100 / credit
20% discount
What you pay depends on the opportunity you buy.
A request from an organisation with a thousand employees is worth more than one with forty, so it costs more credits. The same goes for how far along the buyer is: someone who completed the full brief and agreed to be contacted is further along than someone still exploring.
Every request shows the full breakdown: where the price comes from, and what a customer costs you at your own conversion rate.
All amounts exclude VAT.
Why I am building this
I have helped more than 300 organisations choose HR software. What I learned: the best match is rarely the loudest.
Free: OptioHR Magazine for providers (PDF, in Dutch)
Fourteen pages on how HR software is bought today. With figures on the buying journey, an interview with founder Dennis Timmerman, a go/no-go list for quotes and a checklist for the first conversation. As a direct download and in your inbox.
No spam. Your data is never sold.
Questions
Frequently asked questions
Ready to be found?
Create a free account, add your company to the directory and receive requests that fit you.
Commercial success is the result of adding value, not the goal.